The Chairman of Manildra Group Mr Dick Honan joined staff from Manildra and MSM Milling to showcase the Group’s extensive range of 100% Australian, non-GM retail products to retailers and buyers in China at Asia’s largest food innovation exhibition: SIAL.
Manildra Director Peter Millard, International Sales Manager Adam Armstrong, Taiwan Sales Manager Sidney Chen and the Manildra Group’s Zoe Sun joined MSM Milling’s General Manager Commercial Charlie Aldersey and Brand Manager Genya Miller at the three-day event in May.
The Manildra Group was one of 3,200 exhibitors from 67 countries that exhibited in the 13 halls that covered almost 150,000 square metres.
Interest in Australian grown and packaged goods is at a record high in China, with Chinese consumers demanding safe, traceable food products for them and their families.
“We had a great reception to all our Manildra Group products in China. Savvy Chinese consumers and buyers took the time to learn more about the growers we work with, the processes we employ and the fact we manage the whole supply chain. We already have a retail presence in China and SIAL allowed us to further explore opportunities for both online and offline sales throughout the country. We’re excited to be rolling out 100% Australian grown, and packaged goods in China and indeed around the world,” said Manildra’s Adam Armstrong says
MSM Milling’s Charlie Aldersey says SIAL afforded the auzure brand some great exposure to Chinese buyers and allowed MSM to make some worthwhile contacts in country.
“We’re selling our product auzure canola online in China and we’re having consumers come up and know the brand and be aware of the brand, so it’s a great thing to know that we are getting some penetration into the market as far as awareness goes,” he said.
“Buyers are showing a lot of interest in Australian grown produce and Australian made goods. They are certainly very interested to know the source of our canola oil and where it’s made. I think the image of Australia’s clean and green environment and our high protocols on food safety are very important for consumers all around the world, but particularly for Chinese buyers.” he said.